Motorcyclists are known for their love of the open road and the freedom that comes with it. They're also known for outright rebellion against any sort of preaching or finger wagging, which made for an interesting challenge when Pennsylvania asked us to help reduce motorcycle-related fatalities throughout the Commonwealth. It turns out the best way to get the message across is to let the riders themselves do the talking.
We collected their powerful stories and put them on display on LiveFreeRideAlive.com, the centerpiece of which is a moving documentary about passion and tragedy. The safety message grows continually more compelling as more riders visit the site and join the growing discussion. We've also lubed the conversation with powerful statistics to help riders avoid becoming one.