Neiman Wins Sunoco Account
Sunoco Names New Agency of Record to Handle Growing Retail Marketing Business
PHILADELPHIA, PA (May 11, 2010) – Sunoco, Inc. (NYSE: SUN) with its more than 4,700 retail gasoline outlets in 26 states, has chosen Neiman as its new agency of record. Neiman will provide strategic planning, advertising, sales promotion and customer related programs for all of Sunoco’s Gasoline Retail Outlets, APlus Convenience Stores and Ultra Service Centers.
Sunoco is one of the nation’s iconic consumer brands. Initially established in 1886 and formed as the Sun Oil Company in 1922, Sunoco sells five billion gallons of high-quality gasoline and $700 million of merchandise a year.
Neiman was chosen after an extensive review. Creative work from this new partnership entered the market in the 1st Quarter of 2010. MayoSeitz Media of Philadelphia will handle media planning and buying. Millsport will continue to handle sports marketing for Sunoco.
“Ever since that first Sunoco service station opened in 1920, millions of Americans have counted on Sunoco to help get them wherever they need to go,” said Neiman CEO Tim Reeves. “It’s a powerful brand that consumers have come to know and trust – and it’s one that we are honored to have the opportunity to help grow.”
About Sunoco, Inc.
Sunoco, Inc., headquartered in Philadelphia, PA, is a leading manufacturer and marketer of petroleum and petrochemical products. With 675,000 barrels per day of refining capacity, approximately 4,700 retail sites selling gasoline and convenience items, and an ownership interest in approximately 6,000 miles of crude oil and refined product pipelines and approximately 40 product terminals, Sunoco is one of the largest independent refiner-marketers in the United States. Utilizing a technology with several proprietary features, Sunoco's cokemaking facilities in the United States have the nominal capacity to manufacture approximately 3.67 million tons annually of high-quality metallurgical-grade coke for use in the steel industry. Sunoco also is the operator of, and has an equity interest in, a 1.7 million tons-per-year cokemaking facility in Vitória, Brazil.