What’s on tap for Neiman? Yuengling, that’s what.
July 11, 2012
At an agency full of beer loving thinkers and creators, few Friday afternoons go by without the enjoyment of a cold brew or two. Yuengling Lager has long been a go-to happy hour selection, and now it’s the latest addition to Neiman’s growing roster of partners.
It’s not just that everyone at Neiman loves Lager; it’s Philadelphians as a whole. The Philadelphia market has been Yuengling’s leading market for years, and Yuengling and its Philadelphia-area distributor, Origlio Beverage, selected Neiman to help the brand continue to grow in the area.
This means we have the opportunity to breathe some new life into the deep connection America’s oldest brewery has with the Philadelphia area. It’s an assignment we have been hoping for; one we find to be in perfect alignment with our own goals and values. Yuengling strives to make good, honest beer. We strive to produce good, honest work for our partners.
We expect to launch the new campaign in the fall. Amid campaign development, we’ll be sure to continue our regular Friday afternoon product research.