The Lost World: Ownership and Tangibility of Our Digital Media
April 08, 2013
Companies today distribute and sell digital media content more akin to retail landlords than purveyors – providing products and services limited in their use by corporately defined guidelines and lifespans. The age of consumer ownership is slowly waning as purchase guarantee and product tangibility are beginning to take a back seat to convenience and platform. As forms of digital media distribution and consumption continue to rise, the seemingly basic principles of purchase and sale are being rewritten.
New Opportunities For Brands As Our Homes Go Digital.
January 04, 2013
Homes filled with "smart" products generating data for user monitoring and optimization is not as far off as you might imagine. How can your brand be a part of the home automation boom?
The Possibilities of Facebook’s New Targeting Features
August 03, 2012
Facebook announced this week that enhancements to the post-targeting feature for Pages will be rolling out over the next few weeks. This new update has been a long time coming, but now that it’s here, offers up endless possibilities.
Does Mobile Convenience Drive Sales?
July 17, 2012
I rely on my smartphone to keep me connected. Since I’m also short on time (and as an Italian, short on patience), I rely on my phone to make my life easier, too.
The Future of Search
May 04, 2012
Every day, 60,000 new websites are added to the web, 140 million tweets are sent, 1.5 billion Facebook posts are made,1.6 billion blog posts are published, 2 million videos and 5 million photos are uploaded. How can we navigate our way through the growing expanse of web content to find what we need?
Let’s take a look at three ways search is evolving.