Connected By Candy
May 13, 2013
Our latest Neiman Labs experiment provides instant rewards to our community managers, for a job well done. And reminds our clients why it is so sweet to work with us.
Neiman’s own Chris Reif speaks at Philly Tech Week event with Warby Parker CEO
April 30, 2013
On Friday, April 26th, Chris Reif, our Director of Digital Engagement, shared his insights on creative and innovative ways to engage customers on a panel of experts at Philly Tech Week’s “Customers In Focus: How Technology Can Help You See Your Customers More Clearly” event. Our most recent Neiman Labs project was in tow: a Candy Magic machine that rewards jellybeans in exchange for Facebook page likes. The event’s keynote speaker was Neil Blumenthal, entrepreneur and co-founder of Warby Parker, and every like to their page brought a cascade of delicious candy to the “liker.”
Neiman wins “Best Use of Social Media in Real Life (IRL)” at The Shorty Awards
April 15, 2013
On Monday, April 8, Neiman was on the scene at The Times Center in New York City for the 5th Annual Shorty Awards (dubbed the “Oscars of social media”). The team was thrilled when the “Temple Made” campaign was named “Best Use of Social Media In Real Life (IRL)”, joining the pantheon of some of the nation’s top brands and campaigns.
Why We’re Taking Back Tuesday
November 05, 2012
One Saturday evening in early October, I found myself perusing Twitter and stumbled upon the trending topic of #takebacktuesday Good Magazine had tweeted, ‘Make Voting Day a holiday.' What a simple and great idea, I thought.
Neiman Labs: Tweet to Shoot
October 05, 2012
The convergence of the physical and digital worlds presents great opportunities for brands. Neiman Labs, our internal R&D unit, recently launched Tweet to Shoot. An experiment that converts a tweet from anyone, anywhere in the world, to a modified Nerf gun firing in our Philadelphia office.