February 27, 2013
For years, Neiman has used a control room to monitor social media and online behaviors, but in the era of “big” data we’re rethinking ways to harness these and other information sources to visualize and uncover real time insights, essentially turning big data into consumer engagement opportunities.
February 15, 2012
Super Bowl commercials are ranked by advertising experts. And they're ranked by consumers. And then there's social media. They all claim different winning spots. They all have different—and valuable—perspectives. We were curious about what would happen if we found a way to combine all the ratings and see which spots really scored the highest.
December 06, 2011
It seems that everyday there are new ways to track consumer behaviors in the data-rich online environment. We use everything from Google Analytics to Social Mention to Facebook Insights to learn about consumers. With consumers’ online and offline worlds bridging more with each second, research methods must follow.