Honesty. An Under Leveraged Brand Currency.
December 13, 2011
Ask any psychologist what they believe to be the key to a powerful relationship, and you're bound to hear honesty at or near the top of the list. It's not rocket science…honesty is a necessary component to any successful relationship.
Crafting Social Media For Beer
November 29, 2011
Why haven’t more craft breweries tapped into the digital world to take their drinkers’ passion from the festival to the everyday?
These Walls Can Talk
November 22, 2011
Ad agencies and branding firms like to inspire employees with foosball, pool tables and Madden. Our two floors at 1619 Walnut Street have plenty of that. But to me, they offer something more inspiring.
Unexpected Inspiration
November 17, 2011
Recently, I caught Draplin Design Company’s colorfully-spoken Aaron Draplin lecture. It was a typical Wednesday night and my expectations were admittedly mild, but Draplin’s tales blew them all out of the water. By the end of the presentation, I felt inspired to take over the world.
This got me thinking about sources of inspiration. Our industry runs on creativity, and inspiration is the fuel. So how do you stoke the embers of creativity and keep ideas fresh?
Things I wish I’d worked on, and you should too: The Echo Temple
November 02, 2011
Mother NY recently helped Kyocera launch something called The Echo Temple at the Virgin Mobile FreeFest, a music festival in Columbia, MD. You should definitely check out the video for a much more thorough explanation of what they did, but in twenty words or less, concertgoers were able to use this crazy technology to create music through their movements in the middle of a forest.