May 02, 2013
Every time you register for a new online service or download an app, you’re entering into a relationship. It’s one that requires dedication from both the consumer and the service provider. And while it might sound silly, when you get digitally dumped you can end up getting seriously burned.
When the time comes, can service providers create an amicable break-up?
March 26, 2013
We’ve all gotten used to having some sort of screen in our face every day. We check the weather on our smartphones. We get to work and respond to e-mails on our laptops. We crash at home after a long day and turn on the TV, perhaps even scanning Twitter on our tablets while doing so. What would happen if we condensed all of our screens and their purposes into one utility – one that we wore on our body – and what potential would it hold for brands?
January 22, 2013
I’m going to let you in on a secret. Over the next few years, things like “engagement” and “interaction” will become buzz words of yore. They’ll still matter, but I believe they’ll be replaced with words like “creation” and “participation.”
October 04, 2012
Making sense of your social media audience is as straightforward as understanding what makes them tick – both as fans of your brand, and as human beings. Social media fosters a “validation culture.” So, how do you work it to your advantage as a brand?
June 19, 2012
Whether a brand has been in the blogosphere for years, or just dipping its toe in to check the temperature, it’s about time to take the leap to leverage a blog to its full potential. A brand’s blog is its chance to become an influencer and thought leader in its category.