The Creative Process, AKA The Bouncing Ball
January 24, 2012
Close your eyes and imagine a ball bouncing behind you. Don’t turn around and look…
Bill Bernbach is dead. But his conversation continues.
November 15, 2011
Ideas come from conversations.
Sure, one person can sit alone and create ideas. But nowhere near as many ideas as two people engaged in a conversation. This was Bill Bernbach’s revolutionary model. By teaming up two people from different disciplines—writer and art director—he could get more, better ideas faster than a writer just slipping his idea under the art director’s door to get illustrated.