Conventional wisdom has always maintained that when making a decision, thorough and careful deliberation will yield the best results. But when it comes to complicated decisions like choosing an advertising campaign, studies are showing that conventional wisdom might not be right.
The best customer and user research is often right in front of you, hiding in plain sight. Here are some tips on how to start capturing, utilizing, engaging and better targeting your customers.
New research shows not only is our perception of wine’s taste influenced by music, but specific wine/music pairings can actually enhance or detract from our enjoyment of it.
It seems that everyday there are new ways to track consumer behaviors in the data-rich online environment. We use everything from Google Analytics to Social Mention to Facebook Insights to learn about consumers. With consumers’ online and offline worlds bridging more with each second, research methods must follow.
Anyone who’s conducted man-on-the-street surveys knows how hard it is to get people to take a survey when they’re rushing down the street, shopping in a mall, or waiting for a train.
