The Pew Research Center’s Internet & American Life Project released a report called "The Rise of the 'Connected Viewer." The key takeaway they chose to highlight was that "...52% of adult cell owners use their phones while engaging with televised content..."
But if we look beyond the statistical headline there are some interesting details about specific user behavior worth noting.
The Virtual Shelf capitalizes on the see-then-buy shopping mentality, which is more prevalent in our busy lives. It boosts sales by bringing products to the shopper, rather than making shoppers search for products.
It seems that everyday there are new ways to track consumer behaviors in the data-rich online environment. We use everything from Google Analytics to Social Mention to Facebook Insights to learn about consumers. With consumers’ online and offline worlds bridging more with each second, research methods must follow.
What does 11:11 mean? I’ve read a lot of things: WWI ended in the eleventh hour of the eleventh month of the eleventh day (which is why we recognize our nation’s veterans today); the sun has an 11.11 year cycle; the number “1” representing the sun, the giver of life in Hindu mythology; the Nerd New Year. Yet, the most interesting piece of this whole puzzle is why we feel compelled to post on our social networks that we, too, have observed 11:11 on 11/11/11.
