Bill Bernbach is dead. But his conversation continues.

By: Rich Wakefield

November 15, 2011

Ideas come from conversations.

Sure, one person can sit alone and create ideas. But nowhere near as many ideas as two people engaged in a conversation. This was Bill Bernbach’s revolutionary model. By teaming up two people from different disciplines—writer and art director—he could get more, better ideas faster than a writer just slipping his idea under the art director’s door to get illustrated.

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