Which Ad Really Won The Super Bowl?

By: John Gilbert

February 15, 2012

Super Bowl commercials are ranked by advertising experts. And they're ranked by consumers. And then there's social media. They all claim different winning spots. They all have different—and valuable—perspectives. We were curious about what would happen if we found a way to combine all the ratings and see which spots really scored the highest.

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The Creative Process, AKA The Bouncing Ball

By: Rich Wakefield

January 24, 2012

Close your eyes and imagine a ball bouncing behind you. Don’t turn around and look…

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Bill Bernbach is dead. But his conversation continues.

By: Rich Wakefield

November 15, 2011

Ideas come from conversations.

Sure, one person can sit alone and create ideas. But nowhere near as many ideas as two people engaged in a conversation. This was Bill Bernbach’s revolutionary model. By teaming up two people from different disciplines—writer and art director—he could get more, better ideas faster than a writer just slipping his idea under the art director’s door to get illustrated.

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