What’s on tap for Neiman? Yuengling, that’s what.

By: Jenna Lefever

July 11, 2012

At an agency full of beer loving thinkers and creators, few Friday afternoons go by without the enjoyment of a cold brew or two. Yuengling Lager has long been a go-to happy hour selection, and now it’s the latest addition to Neiman’s growing roster of partners.

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Topic: News

Tags: advertising, beer, Yuengling Lager

Comments: Discussion

Four Takeaways from Cannes Lions Tweets

By: Matt Fiedler

June 22, 2012

This year at the Cannes Lions, advertising's biggest award festival and conference, Twitter is bigger than ever. As a major sponsor, Twitter has set up a special page dedicated to the event, so people around the world can search #CannesLions and get a real time feed of what's happening.

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Topic: Innovation

Tags: advertising, engagement, social media, viral

Comments: Discussion

I Feel Pretty. Oh So Pretty.

By: Jen Gordon

April 26, 2012

We live in a world where we just want to feel pretty. Be pretty. Look pretty.  And most of the time, many of us just don’t. In fact, only 4% of women around the world actually think they’re beautiful.  And that’s a very small number.

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Topic: Trends

Tags: advertising, celebrity endorsement, women's beauty products

Comments: Discussion

How Social Influencers are Replacing Banner Ads

By: Matt Fiedler

April 20, 2012

Banner ads. Easy to target, easy to place, and at times, even fun. But banner ads are also pretty low performers.

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Topic: Trends

Tags: advertising, Banner ads, social media, social media influencers

Comments: Discussion

Which Ad Really Won The Super Bowl?

By: John Gilbert

February 15, 2012

Super Bowl commercials are ranked by advertising experts. And they're ranked by consumers. And then there's social media. They all claim different winning spots. They all have different—and valuable—perspectives. We were curious about what would happen if we found a way to combine all the ratings and see which spots really scored the highest.

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Topic: Measurement

Tags: advertising, culture, curiosity, measurement, super bowl ads

Comments: Discussion