On Friday, April 26th, Chris Reif, our Director of Digital Engagement, shared his insights on creative and innovative ways to engage customers on a panel of experts at Philly Tech Week’s “Customers In Focus: How Technology Can Help You See Your Customers More Clearly” event. Our most recent Neiman Labs project was in tow: a Candy Magic machine that rewards jellybeans in exchange for Facebook page likes. The event’s keynote speaker was Neil Blumenthal, entrepreneur and co-founder of Warby Parker, and every like to their page brought a cascade of delicious candy to the “liker.”
On Monday, April 8, Neiman was on the scene at The Times Center in New York City for the 5th Annual Shorty Awards (dubbed the “Oscars of social media”). The team was thrilled when the “Temple Made” campaign was named “Best Use of Social Media In Real Life (IRL)”, joining the pantheon of some of the nation’s top brands and campaigns.
We’ve all gotten used to having some sort of screen in our face every day. We check the weather on our smartphones. We get to work and respond to e-mails on our laptops. We crash at home after a long day and turn on the TV, perhaps even scanning Twitter on our tablets while doing so. What would happen if we condensed all of our screens and their purposes into one utility – one that we wore on our body – and what potential would it hold for brands?
I’m going to let you in on a secret. Over the next few years, things like “engagement” and “interaction” will become buzz words of yore. They’ll still matter, but I believe they’ll be replaced with words like “creation” and “participation.”