Connected By Candy
May 13, 2013
Our latest Neiman Labs experiment provides instant rewards to our community managers, for a job well done. And reminds our clients why it is so sweet to work with us.
Digitally Dumped
May 02, 2013
Every time you register for a new online service or download an app, you’re entering into a relationship. It’s one that requires dedication from both the consumer and the service provider. And while it might sound silly, when you get digitally dumped you can end up getting seriously burned.
When the time comes, can service providers create an amicable break-up?
Neiman’s own Chris Reif speaks at Philly Tech Week event with Warby Parker CEO
April 30, 2013
On Friday, April 26th, Chris Reif, our Director of Digital Engagement, shared his insights on creative and innovative ways to engage customers on a panel of experts at Philly Tech Week’s “Customers In Focus: How Technology Can Help You See Your Customers More Clearly” event. Our most recent Neiman Labs project was in tow: a Candy Magic machine that rewards jellybeans in exchange for Facebook page likes. The event’s keynote speaker was Neil Blumenthal, entrepreneur and co-founder of Warby Parker, and every like to their page brought a cascade of delicious candy to the “liker.”
Second Screen, Second Nature
April 23, 2013
Xbox SmartGlass is the console’s mobile component. When loaded through your tablet or smartphone, it interacts with the console in useful ways. The experience evolves based on the user’s actions; the only thing you or I need to do is keep watching.
Neiman wins “Best Use of Social Media in Real Life (IRL)” at The Shorty Awards
April 15, 2013
On Monday, April 8, Neiman was on the scene at The Times Center in New York City for the 5th Annual Shorty Awards (dubbed the “Oscars of social media”). The team was thrilled when the “Temple Made” campaign was named “Best Use of Social Media In Real Life (IRL)”, joining the pantheon of some of the nation’s top brands and campaigns.